Highlighted Vendor – The Rose

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Company: The Rose

Name: Patricia Zutman

When did you start your business? The Rose event center opened in January 2019 with the goal of providing impeccable customer service along with exquisite catering. Embodying the beautiful architecture of the great Western American theaters of the early 20th century, The Rose provides a sophisticated yet entertaining atmosphere for you and your guests to make memories that will last a lifetime.

How did you start your business? The Rose opened with the goal of providing elevated event services in the heart of downtown Golden, CO. Few venues in the world combine an authentic Western American history with the convenience of a major metropolitan location and immediate access to the Rocky Mountains like The Rose. Soaring ceilings, bold steel trusses, elegant lighting, and original brick walls define the space capable of accommodating up to 300 guests for a dinner-style reception in this fully restored event venue. The facility is generally comprised of the main level with an elegant lobby, a transitional bar area to the main venue space, a dance floor with an elevated stage, and a second-floor mezzanine.

What do you love about weddings? The Rose event center provides events with a complimentary, professional Special Event and Wedding Planner to assist them throughout the planning process. Above all, our planners love the people that they get the opportunity to work with. They also love being able to help clients achieve their vision for their special day – from the big elements to the smallest of details. Weddings also allow our planners the versatility to be a part of differing events, as all weddings are unique, and the opportunity to work with an ever-growing network of amazing vendors. Our planners also love being able to help calm clients’ nerves and defuse the stress throughout the event planning process; they truly support the client’s having their wedding their way.

What is the most rewarding part of your job? While the answers to this question for our Event Planners will vary slightly, they also share a common response – they love witnessing and being a part of 2 people coming together in marriage. The joy of the newlyweds as they celebrate with their friends and family is contagious and quite rewarding.

What is the most challenging part of your job? Planning weddings can be quite an emotional process for all those involved. Combine that emotion with trying to be respectful of a budget and you can end up with couples where either one or both of them become more like wedding tyrants who have a hard time trusting in our processes and/or believing that we really want their day to be as flawless as possible. Our team is dedicated to helping couples pull off a wedding within their budget and our Event Planners are prepared to help manage any issues, should they arise, without the involvement of the bride and/or groom. We’ve also had to deal with some clients with unrealistic wedding day expectations where they think they should get more than what they pay for. While The Rose is an all-inclusive venue (tables, chairs, linens, chinaware, flatware, glassware, etc), if they’re wanting anything beyond that, clients would need to research, interview, hire, and pay for these additional services.

What do you want couples to know about you/your company? The Rose strives to provide the best possible customer service to couples throughout the wedding planning process while helping them to bring their vision to life. Since opening in 2019, The Rose has hosted over 100 weddings and has a remarkable Google rating full of echoing reviews of our stellar performance.

What are some tips that you have for a newly engaged bride? Our first tip would be for couples to book early as most of our wedding book out more than a year in advance. We would also encourage newly engaged couples to put together a “must-have” list when searching for a venue. This list would differ from their “wish list” for a venue as those would just be bonus options should they find a venue that meets their “must-have” items. This could include: the ability to accommodate their guest count for both their ceremony and reception; is the venue all-inclusive or would the couple need to bring items in, such as tables, chairs, linens, etc; does the couple have the ability to bring in certain vendors (such as photographer, DJ, etc) or are there required vendors; are there nearby accommodations for their guests (walking/driving); etc?

Find out more about The Rose!